
Work with me
theory consulting
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Theory Consulting Group helps companies bring clarity to complex strategy and digital marketing challenges.


In 2018, I saw the need for legacy brands and small businesses alike to step outside of their current thinking and processes and invite knowledgeable and trusted voices into conversations about how to scale their businesses to new markets.
Spending several years as a management consultant at top firms across the country, Alicia has proven her ability to bring clarity to her clients’ complex business needs. Clients find value in her refreshing approach toward problem solving and ability lead cross-functional teams toward a common goal.
Theory Consulting Group’s services can be your trusted thought partner in the following areas:
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Strategic planning
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Training and knowledge transfer
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Market research
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Branding Strategy
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Consumer insights / Mastermind Groups
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Digital marketing
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Training and Learning Development
Consulting Services
Theory provides management consulting and digital marketing services to small startups and legacy brands who are looking to expand to new audiences.

Digital marketing

Branding Strategy

Strategic Planning

Mastermind Groups

Training and Learning Development

Market research
What people are saying
Consulting Services

It has been an absolute pleasure working with Alicia. She and I have had the opportunity to engage on speaking platforms focused on topics around aging, entrepreneurship and career balance. Her insight, boldness and strategic approach is refreshing and essential to both corporate an personal growth.
Jacqueline Baker, Scarlet Communications

Alicia's vision and strategic plan for my business has been invaluable. Her company guided me through several growth stages and pivot points. She is truly the thought partner you'd want to have at your table.
Dr. Shayla Cornick, CYCLED!
